Marketing leadership without the full-time overhead. We embed with your team as your fractional Chief Marketing Officer — setting strategy, building the team, and driving pipeline on a timeline that matches your stage.

The Problem

Most fintech companies hit the same wall: you've built a great product, your early customers love it, but your marketing is still founder-led and ad hoc. You know you need a senior marketing leader, but a full-time CMO costs $250K-$400K all in — and you're not ready for that commitment. Meanwhile, agencies execute tactics without strategic context, and junior marketers lack the experience to set direction.

How It Works

A fractional CMO engagement gives you senior marketing leadership — typically 2-3 days per week — at a fraction of the cost of a full-time hire. We work alongside your founders and sales team to build a demand generation machine that creates predictable, qualified pipeline.

Most engagements start with a 90-day diagnostic sprint: audit your current state, define your ICP, build your GTM plan, and begin executing. From there, we shift into sustained leadership as your marketing function matures.

What You Get

Marketing strategy & quarterly planning
Team hiring, onboarding & management
Pipeline & revenue forecasting
Vendor & agency oversight
Board & leadership reporting
MarTech stack evaluation & optimization
Brand positioning & messaging
Cross-functional alignment (sales, product, CS)

Need help building your demand generation engine?

We work with fintech and financial services companies to create predictable pipeline. Let’s talk about your growth goals.

Book a Strategy Call

Who This Is For

Fintech startups scaling past $1M ARR that need marketing leadership
Companies that have outgrown founder-led marketing but aren't ready for a $250K+ CMO hire
Marketing teams that exist but lack strategic direction and pipeline accountability
Companies that need someone who understands fintech buyers, compliance, and long sales cycles

Investment

Fractional CMO engagements typically range from $10K-$15K per month for Series A-B fintech companies. This is 30-40% of the cost of a full-time CMO hire while providing comparable strategic output. Engagements start with a 90-day commitment, then transition to month-to-month.

Fractional CMO

The Problem

How It Works

What You Get

Who This Is For

Investment

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