Scale Fintech Lead Generation with Virtual Assistant Outreach

If you’re looking toscale outreach efforts, leveraging avirtual assistant (VA)can be a game-changer. Provide them with the right tools and a simple process tostreamline your lead generationand focus on other key tasks. Here’s how to get started on your sales outreach with virtual assistants.

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Step 1: Use a Saved Search for Lead Generation Using VAs

Start your virtual assistant outreach strategy by creatingLinkedIn saved searches for lead generation. This saved search filters yourIdeal Customer Profiles (ICPs)so your VA can access adynamic list of new prospects. As people enter the search criteria, your list automatically updates, ensuring your outreach remainsfresh and relevant. This ongoing stream of prospects helps keep your campaign active without constant manual updates.

Step 2: Equip Your Virtual Assistant with a Simple Script

Once the saved search is set up, give your virtual assistant aspecific outreach script. Keep it simple—usually just two messages. The first is aninitial messageto introduce your offer or service. The second is afollow-up messageif the prospect doesn’t respond. Thistwo-step processkeeps your outreach efficient whileincreasing the chances of engagement.

Step 3: Focus on Active Profiles

To make your virtual assistant outreach strategy even more effective, focus onactiveLinkedIn profiles. If someone isn’t active on the platform, they’re unlikely to see your messages.Skipping inactive profilessaves time and ensures your VA is only reaching out toprospects who are likely to respond.

Read More:LinkedIn Lead Generation: A Simple 4-Step Process

When you scale outreach withvirtual assistantsyou can engage with more prospects while maintaining apersonalized approach. Use LinkedInsaved searches for lead generation, andsimple scripts, andfocus on active profilesto effectively grow your network without sacrificing quality.

Additional Resources

→ My Lead Generation Reading List

$100M Offers by Alex Hormozi$100M Leads by Alex HormoziExpert Secrets by Russell BrunsonThe Art and Business of Writing by Nicolas ColeFounder Brand by Dave Gerhardt

Predictable Revenue by Aaron Ross & Marylou Tyler

The Challenger Sale by Matthew Dixon & Brent Adamson→ My Sales & Marketing Stack

Notion (Productivity)

Close (My CRM)

Kit (Email Marketing)

Apollo (Listbuilding)