For fintech, mortgage-tech & proptech companies

Become the name your buyers already trust.

The B2B content, founder-led thought leadership, and product positioning that make your company the category's default answer — the engine that built Kaleidico.

Book a Discovery — 45 min See how I work

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Proof, not adjectives

Companies I've helped become the name buyers trust.

30+

years inside mortgage, fintech, and financial services

4

named engagements you can check — not a case-study reel

1

operator start to finish — never a handed-off account team

Industries we serve

Pick the lane closest to your business.

Primary depth

Mortgage Tech

Companies selling to lenders — origination, servicing, and capital markets.

Growth lane

PropTech

Real-estate-tech companies building transaction and data infrastructure.

Umbrella

Fintech

B2B fintech with technical buyers and long, careful sales cycles.

Portfolio

Private Equity

One playbook run across a fintech or mortgage-tech portfolio.

Ready to hire? See the fintech, mortgage-tech, proptech, and private-equity agency pages.

Productized solutions

Take one piece. Or run the whole engine.

Six solutions à la carte, or four named bundles built around how my engagements actually run.

$8–15K/mo

Fractional CMO

Marketing leadership without the full-time hire.

$8–17K/mo · 90 days

GTM Strategy

Reposition and go to market in one 90-day sprint.

$5–12K/mo

SEO + Content

Organic demand that compounds instead of resetting.

$3.2–4.3K/mo

Sales Pipeline

Outbound that books meetings, via Outbounder.

$25–75K + $1.5–5K/mo

Lead Gen Platform

An owned lead engine we build and run for you.

$1.5–12K/mo

Founder-Led Video

A founder-video motion that builds audience, via Red Button.

See all bundles →

One operator. Twenty years on both sides of the desk.

Bill Rice — 30+ years inside mortgage, fintech, and financial services. Author of Sales Team of One. Publisher of The Lead Brief. Read the full story →